Celebrity good looks merchandise are on the upward thrust, with Jennifer Lopez and Selena Gomez being some of the newest celebs to jump at the bandwagon, which has confirmed to be a profitable industry to maximum. Out of the entire well-known faces who’ve introduced their own cosmetics line, Kylie Jenner and Rihanna arguably have two of the preferred corporations on the market right now.
The Keeping Up With the Kardashians superstar branched out and launched Kylie Cosmetics again in 2015, and while she to begin with handiest offered lip kits to her trustworthy army of lovers, the mum of 1 has since branched out and introduced countless cosmetic products together with eye shadow palettes, highlighters, glosses, to call a few.
Rihanna, despite the fact that she launched her Fenty Beauty brand in 2017, critics praised the “Umbrella” hitmaker for her broad inclusivity throughout skin tones and gender, which attracted a hefty amount of consumers to push her annual sales to $570 million in 2018 by myself.
Whose Cosmetics Brand Is Bigger: Kylie Jenner or Rihanna?
Kylie had a two-year head get started along with her Kylie Cosmetics firm, which launched in 2015 and started selling liquid lipsticks and lip liner sets for as much as $30, which is rather a competitive worth bearing in mind the 23-year-old had just introduced the business.
But her massive social media following perceived to had been what made the business a good fortune proper from the beginning. By the end of 2016, it was reported that Kylie Cosmetics had earned a whopping $three hundred million sooner than it was once valued at $800 million by Forbes again in 2018.
The make-up line used to be impressed by way of Kylie’s personal insecurities with her lips in her teenage years — and what initially began out as a zeal undertaking has became the TV character into one of the most richest younger celebs in Hollywood, with a $900 million web worth.
“It’s essentially the most authentic factor I’ve performed in my profession, and it truly relates to me, and I think like other people can tell that I’m super hooked in to it,” she informed Teen Vogue in 2018.
“It got here from an lack of confidence and I grew to become it into one thing. I used to be insecure about my lips, and lipstick is what helped me feel assured. And I think like other folks may just see that it’s original to me, and it used to be organic, and it simply labored!”
What’s additionally labored in Kylie’s favor is the endless collaborations she has completed together with her buddies and family members, such as the Kylie x Kendall collection which was once launched on Kylie Cosmetics over the summer of 2020.
Along with heavy promotional campaigns on their social media platforms, the place Kylie by myself boasts nearly 220 million followers, each collection she has introduced to this point have offered out inside mins.
In the past, Kylie has additionally teamed up with the likes of her mother Kris Jenner, Khloe Kardashian, her former BFF Jordyn Woods, and her daughter Stormi for person collaborations, which have been simply as successful.
Rihanna, however, opened Fenty Beauty’s doors back in September 2017 and had one of the vital promising begins of any cosmetics brand in historical past, with gross sales reaching nearly $600 million within the first year.
People of colour, specifically, called Fenty Beauty their go-to company for all things relating to make-up because of the truth that Rihanna’s company used to be some of the first brands to provide inclusivity by way of offering original foundation with over 40 other sun shades.
Fenty Beauty is in part owned by way of Louis Vuitton Moët Hennessey (LVMH) — the whole operation has skyrocketed to a price of $3 billion, however since Rihanna best has a 15% percentage in her personal corporate, now not all of the money made via Fenty Beauty goes to her pockets. She most effective will get a piece of the profits.
Speaking about her want to in the future have her personal makeup line, Rihanna informed InTaste back in 2017: “You have all these concepts of items you need for yourself, and for me, good looks was once a natural fit because make-up is this type of massive part of my occupation and symbol. I wanted to do a line for years, but it had to be credible, one thing that trade execs and women around the globe would appreciate.”
“I sought after everybody to feel integrated. We in fact started with foundation because it’s the very first makeup product I fell in love with.”
Both Rihanna and Kylie have since long gone on and introduced their own skin care brands — Kylie Skin and Fenty Skin, respectively. Given that RiRi simplest has a small stake in her company, this may it seems that make Kylie no longer best the richer however more a hit cosmetics entrepreneur.
In 2019, Travis Scott’s ex-girlfriend sold a Fifty one p.c stake of her company to Coty for $six hundred million, leaving her with Forty nine percent, which continues to be higher than Rihanna’s.
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