Two years after its free up, lovers have not stopped loving the music video for Harry Styles' Fine Line single Adore You. The tune used to be nominated for the Best Music Video category for the 63rd Grammy Awards.Styles went with an overly non-traditional option to promote his unmarried. While other singers pass with a standard marketing campaign for promotion, Styles had a faux tourism website, work of art, and a whole island created.
No wonder the video itself was nominated on the Grammys. But what exactly was the hidden meaning in the back of the entire music video?
Harry Created An Entire Island Called 'Eroda'
Somewhere past due in November 2019, a mysterious ad on Twitter used to be observed for an island called 'Eroda' without a specific location given at the web site. This despatched folks into confusion and panic. Around every week prior to the single's unencumber, it was revealed that the Isle of Eroda, which is the letters of "Adore" reversed, was a part of Styles' subsequent music video.
While the wave of Watermelon Sugar was still riding its peak, Styles shot some other video at St. Abbs, a small island close to Scotland. The extended model of the Adore You music video contains a phase earlier than the music starts, narrated by way of Spanish singer-songwriter Rosalía.
In that small section, Rosalía tells audience about the Isle of Eroda. Saying that there is "no land quite like it," the short film tells the story about how the island is shaped like a frown, and Styles' persona is the only one who can smile within the population full of 'resting fish face.'
The Story Of 'Adore You' Music Video
"The Boy was peculiar from the moment he entered the world," says the narrator. Everyone around him was used to having a frowning face round them. Hence, 'the Boy' was "frowned" upon by the folk.
Styles' personality grew up isolated and omitted, which led to him losing his smile. "He had lost his smile, and without it, the world grew darker, the wind colder, and the ocean more violent."
This habits led the Boy to load his wallet with rocks and stroll into the sea where he found a fish trying to leave the water for an identical reasons. Styles' personality tries to assist the fish live and takes it home. He looks after the fish, and the affection Styles expresses against the fish makes it grow too large for Harry to stay outdoor the ocean.
When Styles makes a decision to let the fish go back into the ocean, the island is helping him. Once the fish is happy and back home, the frowning cloud from above the land of Eroda is lifted. Everyone smiles (most of them awkwardly), including the Boy.
"The Boy decided to find out what other wonders awaited him in the world," the narrator says against the tip of the track. Harry's persona, the Boy, sails in opposition to the sea, without any compass, with the song playing on the boat.
What Does Harry Say About The 'Adore You' Music Video?
In many interviews, Styles has emphasised the meaning of the music video on 'the fish.' During his NPR Tiny Desk concert, Harry explained, "The next song we are gonna play, it's called 'Adore You.' It's about a fish. I just had this fish, and I just really liked it. That's kinda the whole story behind the song, really."
Another means he has described the tune is by saying, "It's about the initial stage of a relationship which is like... complete bliss. So yeah."
Yet fans swear it's more than just Harry having owned a fish or looking to illustrate the 'honeymoon degree' of a courting.
What Does The 'Adore You' Video Mean?
There are at all times 100 theories about the entirety in Harry Styles' fandom. So clearly, fanatics started digging deeper into this music video and the actual meaning at the back of it.
The Eroda Twitter account appreciated a large number of tweets after the music video used to be released. Many tweets that the legit account liked had been just appreciation, whilst some had been straight-up indirect guesses.
One of the tweets they appreciated was from consumer @/louis28donny posted an image of the children's comedian book 'Louis The Fish' and mentioned, "I love this book!!! #AdoreYouDay @visiteroda.” The comic has many parallels with the music video, especially the fish.
Another speculation is that the fish was used as a metaphor for the fans. A fan tweeted, "GUYS WERE THE FISH. THATS WHY THE ALBUM IS IN FISH EYE VIEW AND THATS WHY IN THE ADORE YOU MUSIC WE GOT BIGGER AND BIGGER UNTIL HE HAD TO LET S GO. WE HELPED HIM BE HIMSELF AND ACCEPT WHO HE IS AND HE HELPED US GROW AND BE OUR BEST SELVES. WERE THE FISH AND THE HAND [sic]."
Another very unusual theory is based on fanfiction; some fans think Styles has read fanfiction called "Tired Tired Sea" by an author called Mediawh*** on Archive Of Our Own. A Twitter thread shows the parallels between the music video and the fanfic.
Fans are still uncertain about the actual meaning of the music video, but one thing is for sure — Harry Styles' marketing strategies are incredible and while he did win a Grammy, fans think he should win an Oscar for the film short, too.
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