Wendy D'Souza has collected an outstanding YouTube following since beginning her channel, Platin' It With Wendy again in 2020 - and it's secure to say, she's been thrilled at the growth so far.
However, she's still simply getting began!
We sat down with the lady in the back of a few of our favourite recipes, to hear extra about how she were given started in the area.
Plus, she reveals her secret to successful engagement.
For Wendy, The Kitchen Has Always Been Her Happy Place
Wendy will have joined YouTube in 2020, however her love for cooking has been a virtually lifelong love affair.
"My passion for cooking started with baking, when I was in my teens," she starts.
However, it was handiest later that she would take a look at to forge a occupation in the area.
"After graduating with a Bachelors of Commerce, I worked in the banking industry for over 15 years. Then, after having my second child, I transitioned to being a stay at home mom."
As a foodie with a industry thoughts, her decision to keep house quickly ended up as a supply of inspiration.
"I went on to start my own baking business in Mumbai, India, called Truffles & More. I took my passion to the next level, baking boutique cakes, brownies and desserts."
Wendy's industry grew at an out of this world rate, and she could not have been happier with her progress.
That said, just as Truffles & More hit the big leagues, she went through a significant existence exchange.
"I had to say goodbye to Mumbai, and hello to my new home: Toronto."
Wendy Opens Up About The Early Days Of Her YouTube Channel
A brand new position wasn't all Wendy had to adapt to when she moved across the globe.
She was additionally transitioning right into a mom of 2 young adults - leaving her with a ton extra time on her hands.
And, if that wasn't sufficient, she also had an endemic to contend with.
It used to be all the way through that duration that she shared her very first video - and she shares that she went in, ready for the challenge.
"I was motivated to grow my channel, with a goal to get monetized and be consistent with releasing content. My goals were ambitious!"
That's not to say it was all clean crusing from there, even though.
In truth, Wendy chuckles that growing her subscriber base was once tougher than she'd expected, to start with.
"As I got more experience on YouTube, I found it easier to connect with my audience - and in 2021, I made it my mission to expand my reach across multiple platforms, including TikTok, Pinterest, Facebook and Instagram."
That was once simply a part of her plans for enlargement.
"I also launched my website, an Amazon store and started a mailing list."
Two years on, she could not be prouder of how a ways she and her workforce have come.
"We've worked hard to get here, and are grateful for how far we've come in such a short time. I'm grateful to all my followers for always supporting and encouraging me to continue pursuing my passion."
"But," she winks, "With big plans ahead, I have to say this is still just the beginning!"
Wendy Recalls The First Time She Went Viral
Speaking of the starting, we can't help however ask Wendy if she can keep in mind the first time she went viral.
"Vividly," she beams.
"I can remember two times, early last year. The first was the Tuna Cakes and the other was the Shrimp Scampi. The Tuna Cakes was very exciting because it introduced us to a new market of subscribers in the US, specifically in California. Over a few weeks, the recipe skyrocketed to 1 million views on YouTube. The Shrimp Scampi, on the other hand, was funny because it went viral due to followers commenting contradicting opinions. The spike in engagement introduced us to new audiences and sent the video to over 2M views over on TikTok."
On the subject of engagement, Wendy smiles that connecting with her following one on one has had an out of this world have an effect on on her fanbase - and has turn into one in every of her highlights of the experience.
"When I post videos, I try my best to reply to every comment, email or message I get. I find that over time, this has helped me grow closer to my audience and build a strong relationship with them."
"Connecting with my viewers," she adds, "Is the one thing I've kept core throughout my time as a creator."
What's Next For Wendy?
So, with improbable growth and a dedicated following under her belt, what's next for Wendy D'Souza?
"In 2022, I got a manager to help me with brand deals, partnered with a local college to do a case study on my business, and also did dedicated content deals for major social media platforms. As I continue to grow my platform, I want to make sure that each of my recipes is still meticulously tried and tested, turn out perfectly every time, and capture the hearts of a wide audience around the world."
Above all, she's hoping to serve her target audience for years to come.
"They keep me motivated, and I'm so excited to keep sharing more amazing recipes."
Our bellies are rumbling in anticipation!
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