Kim Kardashian's industry ventures have all been a triumph. Well, possibly except for the DASH retail outlets which closed in 2017 as a result of consistent with the Kardashian sisters, they have got "been busy running [their] own brands, as well as being moms and balancing work with [their] families." Kourtney Kardashian now has her own brand, Poosh while Khloe Kardashian has been doing brand ambassadorship for big lifestyle labels together with her sisters'. But it is Kim that has attained the most large good fortune in her entrepreneurial occupation. Kylie Jenner attempted to keep up with her current $1 billion internet worth however as of 2021, the Kylie Cosmetics founder falls $100 million behind.
Kim has amassed her internet price from her shapewear line, Skims that is valued at $1.6 billion; her cosmetics line KKW Beauty that is estimated to be value $1 billion; KKW Fragrance which features collaborative collections with her family that offered $10 million worth of products in 24 hours again in 2017; her cellular sport Kim Kardashian: Hollywood that is probably not as big now but during its heyday, earned a earnings of $one hundred sixty million. All just right news for Kris Jenner's 10% momager cut. But now that Kim is about to conquer the world of skincare, many fans are starting to doubt her entrepreneurial skills. Here's why.
What We Know So Far About Kim's Skincare Line
Kim is rebranding KKW to SKKN following her divorce from Kanye West. In December 2020, two months prior to submitting for divorce, Kim filed logos for SKKN and SKKN via Kim which not simplest confirms her transition from her ex-husband's name but additionally a brand new line of goods that may perhaps include skincare items. A fan posted on Reddit, "I think Kim may be working with facialist Joanna Czech who she tagged in an Instagram story in March of this year [2021]."
WWD reported that Kim certainly filed emblems for "skin care, hair care, nail care, and supplements categories, skin and hair tools, as well as home products." Even regardless that the KUWTK big name incessantly stocks her personal skincare alternatives, especially the ones she unearths helpful for her psoriasis, Redditors do not assume Kim will kick it in the skincare business. They acknowledge her broad trade accomplishments however this one they in finding "slightly worrisome."
Fans Don't Think Kim Has The Best Image For Skincare Products
The Reddit commentator additionally wrote in their submit, "I dont think most people associate Kim with a fresh face or natural beauty." Indeed, we hardly ever see her bare-faced even in Keeping Up With the Kardashians. "When most of us imagine Kim, I think we are probably imaging an image of her in full hair and makeup. Not that there is anything wrong with that whatsoever- its just a strange image to sell skin care with," they continued, additionally mentioning Kim's penchant for expensive beauty treatments like the arguable blood facial.
The fan also had considerations about how Kim's symbol would have an effect on other people's impression of the skincare line. "Kim is in her 40s and middle age woman have different skin care concerns than young women. I think this puts Kim in a dangerous double bind," they wrote. "If she markets to everyone, she is being inauthentic, but if she markets to women 40+, she is missing her key fan base that based off of KUWTK audience, is between eighteen and thirty four." Someone did some critical marketplace analysis.
Fans Think Kim Is Entering An Oversaturated Market
Kim wouldn't be the first celebrity to go into the skincare marketplace. "Kim is facing so much competition from so many celebrity skincare lines including her own younger sister," the fan wrote. They also famous that Jennifer Aniston, Scarlett Johansson, Pharrell Williams, and Emily Ratajkowski are amongst the different large names that have already launched their skincare brands. Some fans also slammed Kim's authority in the skincare box.
"I'm sorry but just like Kylie's lipkits, I have a problem purchasing a skin care product from someone who lightens, darkens and smooths their skin to appear flawless in their social media pics. I need to see results, especially on melanated skin," a fan wrote on the Reddit thread. They make a valid level. Still, the Redditor who started the dialogue stated they are rooting for Kim's luck.
"Considering all of these factors, SKKN seems like a relatively risky gamble. However, I believe in Kim as a tastemaker and I think she is a master at producing simple, elegant packaging," they concluded. "I wish Kim success but only time will tell whether this brand will flop or grow to be as big as Skims." We'll simply have to wait and spot the way it works out.
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