2004 proved to be somewhat a big 12 months for Charlize Theron, who not most effective received her first Oscar award for Best Actress in Monster but also scooping up a major endorsement deal with Dior — a partnership that has lasted for 16 years and counting.
It’s rather odd for manufacturers to stay with a star for so long as Dior has stored an in depth trade dating with the actress, yet on the same time, Theron is the ultimate golden girl in Hollywood, with a squeaky clean reputation and dozens of blockbusters flicks below her belt, she could be any corporate’s dream to paintings with.
What used to be to start with only set to remaining for 3 years has now was an almost two-decade-long endorsement deal, however what’s much more interesting is the amount of cash Theron has made since starting up work with the luxury firm.
How Much Has Charlize Theron Made With Dior?
It’s estimated that Theron has made anywhere between $70-80 million since forming her partnership with Dior.
As prior to now printed, the deal was to start with best intended to last for 3 years, and whilst it was by no means disclosed why the firm used to be looking to extend their contract with the blonde beauty, one can most effective consider that sales for her range of fragrances will have to’ve been prime enough for them to renegotiate her next deal for some other 3 years.
When Theron inked her first deal with Dior, assets say she was making round $3 million in step with year, however the ones numbers skyrocketed to a whopping $five million when an extension to her contract were introduced.
While some celebs hop from one endorsement deal to the opposite, the Hancock celebrity is aware of that there’s always a chance of over saturating her emblem through tying herself to too many different manufacturers — in particular if it turns into extra concerning the cash than fully embracing the product they're selling to their demographic.
Not best has the mummy of 2 promoted Dior’s vary of fragrances however she’s also appeared in marketing campaigns for his or her watches.
While keeping directly to her lucrative deal, Theron also signed on to advertise Uniqlo Heattech in 2010, but once her contract ended, she determined to tie her attention again fully to Dior, which is almost certainly what has made the company like running with her — as a result of she most effective endorses their range of goods.
In 2018, Theron spread out on her long-time partnership with Dior right through a Harper’s Bazaar interview, revealing how partnering with the brand has allowed her to proceed advocating for the causes she cares about.
"Women from all different cultures, backgrounds and countries are coming together in solidarity to say, ‘we are done’ and are acknowledging that we have to work together to stop this lack of representation,” she said.
“Any time I work with Dior, there is always a conversation happening about diversity and the perception of women and I’m lucky to get to work with a brand that is as interested in those questions as I am.”
"As I’ve were given older I’ve come to understand that good looks is not what I noticed when I used to be 15 years old in adverts […] I believe the Dior J'adore campaigns have all the time pushed boundaries. They really feel bold and in point of fact ask, 'how can we, in an inventive, beautiful method, display what femininity is all about, what it's to be a girl?’.”
With her lengthy Dior partnership, alongside her booming performing occupation, Theron has accrued a $131 million net worth since her rise to stardom when she starred in 1997’s The Devil’s Advocate.
She has since long gone on to appear in dozens of blockbuster hits including Snow White and the Huntsman, Mad Max: Fury Road, Atomic Blonde, and the highly-acclaimed Bombshell with Nicole Kidman and Margot Robbie.
Theron is recently filming The Addams Family 2, whilst it was once not too long ago introduced that she will also be producing and starring in Atomic Blonde 2, which is predicted to hit theatres sometime in 2022.
In July 2020, the South African native spoke about her imminent paintings at the latter movie venture, which she says hasn’t been all that easy since many of the planning had taken place through Zoom convention calls, however nonetheless, the action-packed flick is indubitably in development.
“We’re in the building levels right now, and that’s the only factor that lockdown has been excellent for — being able to increase with writers over Zoom,” she asserted. “So, we’re actively growing [an Atomic Blonde sequel] at this time.”
Production on the motion image is anticipated to start near the top of the yr.
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